I also didn't like how the movie looked. Ontario Canada has had the slogan Ontario, yours to discover for a long ass time. It's a great slogan and it is all over the commercials and bumper stickers and says something about tourism and nature and stuff. Ottawa, which is a city in Ontario, wanted something like this too so they paid a lot of money to have a PR company come up with a good slogan for the city. Ottawa paid money to have the slogan "Technically Beautiful" put on their signs and stationary. Really. It boggles the mind. Ottawa needs to sell their slogan to the Watchman movie.
I also really didn't like the violent ubermensch take on the heroes as opposed to the comic's very human take on the masks. I have no problem with violence but here it was just done wrong. A huge portion of the story to me is how Dr. Manhattan is the only actual superhero and the rest of them are very human. This was especially true of the fight scenes with Owlman and Silk Spectre. Having them wading through bad guys in super slow motion was totally wrong for this movie in exactly the same way it was so right for 300. 300 was an epic mythos, the watchmen was written as a response to that kind of story. Those scenes should have been as paunchy and awkward as Owlman was in the comic. Not to say that there was no place for that style in the movie. Rorschach's combat scenes were better as he was a ruthless improviser and that super efficient slow time combat was appropriate for Veidt's fight scenes - he was kung fu enough to able to catch a bullet after all. However it was over applied to the detriment of the theme in my opinion.